Not a GMO.

Naturally Enhanced for Your Health.

No Chemicals Added.

About Us

Blanca Isabel Purple Rice

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Blanca Isabel Purple Rice is naturally enhanced black/purple rice bred and released in Louisiana. It was developed by Dr. Milton C. Rush, who was a rice pathologist at Louisiana State University for 39 years. The rice is unique in its long grain rice cooking quality and its beautiful purple color when cooked. This product is low-fat, low-sodium, and has natural compounds known for their health benefits which are not found in most rice. Blanca Isabel is reported to have “an increased level of antioxidants” such as those found in blueberries, green tea, red wine, and brown rice.

A16This rice is being developed and marketed by Rush Rice Products, LLC, a family-run company established for this sole purpose. We expect Blanca Isabel Purple Rice to become one of the unique products synonymous with Louisiana, much like crawfish and blackened red fish.  We welcome you to try this new healthy and flavorful rice product.  “Eat Purple for Your Health” is our motto.

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Upcoming Events

Houma Pirate Day

Join us in Houma, La. at the Downtown Marina, on Pirate’s Day, Saturday, April 5th, from 11:00 A.M.  to 6:00 P.M.


NOLA Pyrate Week

Aye, ye read that right, PURPLE Rice – and it’s quite possibly the best rice ye’ll ever eat! Pyrate Approved™ since 2013 .(read more)


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